Dartford man jailed for life for murdering young dad for his Rolex watch

PUBLISHED: 14:18 20 July 2018 | UPDATED: 16:52 20 July 2018

The model was a Silver Rolex Datejust 2 2017, worth around £5,000. Picture: Met Police

The model was a Silver Rolex Datejust 2 2017, worth around £5,000. Picture: Met Police


A Dartford man who brutally stabbed a young dad to death for his watch was sentenced to life imprisonment yesterday (Thursday, July 19) with a recommendation that he serve at least 35 years.

Jordan Bailey-Mascoll, 26, of The Brent, was found guilty of murdering Danny. Picture: Met PoliceJordan Bailey-Mascoll, 26, of The Brent, was found guilty of murdering Danny. Picture: Met Police

Jordan Bailey-Mascoll, 26, of The Brent, was found guilty of murdering 31-year-old Danny Pearce following a three week trial at the Old Bailey.

Danny had been walking with his girlfriend and two friends to a parked car in King William Walk, Greenwich, after attending a jazz club in Nevada Street on Saturday, July 15 2017.

At 12:15am, Danny was confronted by two men who demanded Danny’s Rolex watch.

When he refused he was chased, repeatedly stabbed and shot at by the robbers in front of his terrified friends and partner.

Danny, 31, was chased, shot at and stabbed for his Rolex watch. Picture: Met PoliceDanny, 31, was chased, shot at and stabbed for his Rolex watch. Picture: Met Police

Danny, who has a five-year-old daughter, was pronounced dead at the scene shortly afterwards despite efforts of paramedics and police to save him.

Footage used in court showed how Bailey-Mascoll and his accomplice picked out their target.

The pillion passenger is seen raising his arm to point at Danny, clearly alerting his accomplice they have found a potential victim to prey upon.

Bailey-Mascoll produced a large knife and began chasing Danny after he refused to surrender his Rolex as the second man shot in his direction while he ran for his life.

A post-mortem examination gave the cause of death as multiple stabbings, but police also found gunshot grazing and evidence of at least four shots fired in Danny’s direction as he attempted to flee.

Bailey-Mascoll was arrested on Thursday, November 30 and charged on December 1.

DI Jo Sidaway said: “The level of violence used against Danny was truly horrendous and the length of time over which they carried out the attack - up to two minutes - marks it out as the most sustained random stabbing attack I’ve seen in my 26 years in the police service.

“Danny had sought help at a nearby address, but he was cornered and shown no pity.

“Danny was repeatedly stabbed as he lay collapsed on the steps of a stranger’s house.

“It was only when his girlfriend shouted out that she’d give them Danny’s watch, that they stopped their remorseless attack.

“Without a hint of compassion they grabbed the Rolex and fled the scene.

“The family who lived at the address opened the door to a dying young man, the trauma of that night cannot be imagined.”

She added that witnesses who fled the scene had believed it to be a terrorist attack due to its ferocity.

“It is sickening that such prolonged, lethal violence against a defenceless man, with a family, was done only for a wristwatch,” she said.

“Although one man has been convicted, we are still keen to trace the stolen watch. The model was a Silver Rolex Datejust 2 2017, worth around £5,000.

“Do you work in a shop perhaps and remember seeing such an item offered for sale? Or maybe you bought such a watch in good faith from an internet dealer? It is an important part of this investigation, which remains ongoing.”

A 21-year-old man who was also arrested in connection with Danny’s murder remains released under investigation.

Danny’s mother Jan Pearce, 63, said: “Danny was randomly murdered in Greenwich.

“He left behind a family who loved him unconditionally, including two sisters and a brother.

“But it is not only us as adults suffering - Danny’s nieces and nephews are grieving and it hurts them in different ways.

“How do you answer a child when they ask where uncle Danny is?

“We need to get these murderers off the street - who knows who will be next and then another family will go through the same devastation as us.

“I don’t want another mum to go through this agony. I need to know those responsible will be locked up for a very long time.”

Bailey-Mascoll also pleaded guilty to a robbery that occurred on the July 13 2017 and was sentenced to 18 years in prison to run concurrently.


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