Gravesend entrepreneur who combined slush and Smart car reaps rewards
12:00 10 May 2014
What started out as a “silly idea” turned out to be a huge success just a few months later for a young entrepreneur.
Adam Trice, 25, of Neilson Place, came up with the idea to install a slush machine dispenser in the back of a Smart car after dreaming up a different way he could cater to the demand for the popular product.
Slush Hut turned out to be a big hit and Adam has now quit his job as a site manager at Adventure Park to focus full time on his business venture.
“Within a month of thinking of it I had the first car,” he said.
“I have only recently packed in my job, probably about a month ago, to focus full time on this.”
Adam noticed the popularity of slush drinks, which consist of crushed ice and flavoured syrup, in his previous job where they would sell a large amount.
“Even in the winter it was so popular,” he explained.
“As a kid I was always asking for a slush or an ice cream or something. It’s sweet and refreshing, at any age people like the slush. I’ve had anyone from the age of one to the age of 90 come up and ask for one.”
Adam has one car which is parked at Dockside Outlet Centre in Chatham on a daily basis, and he has been able to buy another which he takes to weddings, children’s parties and events.
“We have 4 flavours and you can mix the flavours. There’s sour apple, bubblegum, something a bit different from the normal flavours,” Adam said.
“The blue is the most popular one.”
The popularity of the slush drinks coupled with the novelty of them being dispensed from a smart car have been good for business.
“Rarely do you get anyone walk past and not notice it, if a couple walk past they’ll stop and say look at that!
“People stop and take pictures of it. I think it is quite novel having it there.”
The young businessman is relishing being his own boss and is putting plans in place to franchise the cars.
He said: “I love working for myself, its fantastic.
“You do have to push yourself. I probably work a lot more now but because I enjoy working for myself I don’t mind so much.
“It doesn’t really feel like work to me to be honest.”
Adam credits Young Person’s Start Ups, funded by the Government, for helping him make his dream a reality.
As well as providing financial support, they helped him put together a business plan and offered him advice on how he should spend money wisely.
Adam said: “It worked for me, there’s no reason why someone else can’t use the same kind of concept.”
■ To find out more about Slush Hut visit slushhut.com. For information on Young Person’s Start Ups visit startuploans.co.uk.