Search

London 2012: Bi-annual cultural festival could be Olympic and Paralympic legacy

10:43 15 August 2012

Culture Secretary Jeremy Hunt delivers a speech on the British tourist industry at the Tate Modern. Picture: Dominic Lipinski/PA Wire

Culture Secretary Jeremy Hunt delivers a speech on the British tourist industry at the Tate Modern. Picture: Dominic Lipinski/PA Wire

PA Wire/Press Association Images

A bi-annual cultural festival capitalising on the success of the 2012 Games could be held in London.

Culture secretary Jeremy Hunt revealed the idea in a speech he made yesterday at the Tate Modern about the tourism legacy of the Olympic and Paralympic Games.

He said: “Today, the whole country is riding high on a wave of global, Olympic excitement. In Shakespeare’s words: “On such a full sea are we now afloat… We must take the current when it serves, or lose our ventures”.

“In such a landmark year, with so much in our favour, isn’t now the time to go further, to make this Olympic year a real turning point for UK tourism? To step up, if you like, from being a creditable finalist to winning the gold medal.”

Mr Hunt said the Olympics should be “for Britain what Usain Bolt is for athletics – something that grabs the attention of the whole world and refuses to let it go”.

He continued: “We must use this extraordinary year to turbo-charge our tourism industry. To create jobs and prosperity on the back of a globally-enhanced reputation. And to show that when we talk about Olympic legacy, tourism is an opportunity we seized and ran with all the way to the finishing line.”

Among the plans Mr Hunt set out was to have a regular cultural festival in London.

He said: “Following this extraordinary year, I also want us to capitalise on the successes we have achieved in developing cultural tourism.

“Tony Hall and Ruth Mackenzie deserve enormous credit for putting together the London 2012 Festival, which has already been enjoyed by around 10million people across the country, with more opportunities still to come – surely the biggest and best Cultural Olympiad ever.

“How can we build on this? One promising idea is to have a London Biennale – a bi-annual London or UK-wide arts festival to celebrate the best of what we have to offer culturally.

“I have therefore asked Tony and Ruth to do a report for me on the feasibility of such a festival, how much it would cost and how it should be delivered.”

In the speech he also set out a series of goals for the tourism industry, including increasing the number of overseas visitors to the UK from just over 30million today to 40m by 2020 and “to exploit the extraordinary role that sport has as a magnet for tourism by exploiting the opportunities presented by hosting world cups in rugby league, rugby union and cricket, not to mention the Ryder Cup and the Champions League final, the Commonwealth Games in 2014 and the World Athletics Championships in the Olympic stadium in 2017”.

He said £2m would be invested in a domestic tourism advertising campaign next year, following on from a campaign this year which featured Rupert Grint, Julie Walters, Stephen Fry and Michelle Dockery.

Mr Hunt also said there would be a focus on marketing the UK in China next year, with an £8m focus on the country.

0 comments

Latest News

Fri, 13:48
John Surtees with staff from the hospital

The money will go toward mobility therapy equipment

Fri, 08:43
Ford Escort

Association urges owners to invest now in security devices to prevent being a victim

Thu, 15:50
Fergus Wilson

Current PCC Ann Barnes has still not announced whether she will be running in the May election

Thu, 11:31
Tia Addison

Major appeal ends with her safe return home.

Most read

Competitions

Sony Smart Ultra HD 55'' LED TV

Enjoy the ultimate entertainment experience in your living room with the Sony Smart Ultra 55’’ LED TV. Be the envy of all your friends with this huge TV- you can change your living room into your own cinema! Get the boys around to watch the football or get the girls around to watch the DVD of 50 Shades.. this is a prize that everyone would enjoy! Stand a chance to upgrade your current entertainment system by wining this fantastic prize.

Surface Pro 4

Technology is ever evolving. We are constantly being shown new technology that is innovative, revolutionary and designed to make life easier for us all. Gone are the days of dial up modems and computers so large you needed half a room to store it. We are in the age of smooth, small and sleek. Companies are all trying their best to create technology that is easy to transport and guaranteed to be user friendly.

Digital Edition

Image
Read the Gravesend Reporter e-edition today E-edition
HOT JOBS

Show Job Lists

Family Notices 24

Local business directory

Our trusted business finder