April 17 2014 Latest news:
Thursday, July 12, 2012
A striking mural display of almost 30,000 photographs outside the Museum of London aims to create a ‘visual record of London in its Olympic year’.
People were invited to submit photos in response to the stimulus “inspiring and achieving in London’s Olympic year” to make the LomoWall which stretches over 65 metres.
Stand back and the wall is an abstract mass of shining waves of colour. Step forward and it becomes a mosaic of snapshot sized photos.
Over 15,000 people from 32 different countries took the photos, some of which show Paralympian athletes in training for the London 2012 Games.
Lomography UK marketing manager Linda Scott said that more and more people are discovering the joys of Lomography through phone apps which mimic the effects of analogue photographs.
“People are looking for more engagement and satisfaction by learning how to craft these beautiful analogue images themselves,” she said.
“[We] aim to encourage people to participate in the creation of a visual record of London in its Olympic year and think again about photography.”
Gemma White, East London Lomography store manager, participated in the project. She explained the fun of lomography: “People say it’s a little bit more real. You always take high resolution photos on your phone but with film you have just one shot and only 30 photos so you really have to use them well. You get prints back from film which you rarely get from digital photos so there is a certain sense of anticipation.”
David Spence, Director of Programmes at the Museum of London, said the wall is a “celebration of London through the world’s eyes”.
“Themes like team spirit and urban sporting adventures are emerging along with London’s ability to inspire from all cultures.”
The LomoWall is at outside the Museum of London, EC2Y 5HN, from July 13 until January 2013 and is free to visit. Lomography workshops at the Museum of London and Museum of London Docklands will take place on September 29, October 27, November 24 and December 8 from 1.30-3.30pm and cost £12. Visit www.museumoflondon.org.uk or call 020 7001 9844 to book.