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Bluewater launches online shopping portal ahead of Christmas rush

PUBLISHED: 11:49 09 November 2017

Bluewater

Bluewater

Adrian Brooks/Imagewise

The technology features over a million items from the shopping centre’s retailers

Bluewater has launched an online retail portal, allowing shoppers to avoid the crowds this Christmas and buy presents from the comfort of their own home.

The technology, created by commercial property development and investment company, Landsec, which manages and co-owns the Greenhithe shopping centre, features over a million items from Bluewater’s retailers.

It provides shoppers with the opportunity to conduct research on particular products or product categories, seek alternatives and, ultimately, to purchase for delivery or collection at the complex.

Ailish Christian-West, head of shopping centres at Landsec, said: “Our priority at Landsec is providing guests with a unique experience, one that complements their needs and aspirations.

“Whilst nothing quite beats the physical experience of visiting one of our retail and leisure destinations, the new shopping portal reflects how people are increasingly living their lives.

“Our guests can now move seamlessly between the physical and virtual worlds to make purchases and enjoy experiences.”

Shoppers can access the portal at www.bluewater.co.uk/shopping

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