Bluewater working with charity to improve shopping experience of disabled people
PUBLISHED: 07:00 21 November 2018
Bluewater Shopping Centre has taken steps to improve the experience of disabled people.
To mark Purple Tuesday, Bluewater has been working with the disability charity Purple, implementing disability-focused customer service communications and planning a regular Disability Working Group to discuss how to make shopping more inclusive for all guests.
To raise awareness of the needs of disabled consumers, Purple launched Purple Tuesday on November 13, which saw leading brands and shopping destinations across the UK promote inclusive shopping for all guests.
The Disability Working Group will provide a forum for local carers and disabled people to discuss ways to improve the experience for disabled guests in and around the mall.
The shopping centre also issued information packs to all retailers with practical tips and advice for helping disabled guests as part of ongoing customer service training.
Bluewater has been named the first shopping centre in the UK to achieve Disability Confident level 3 Leader status from the Department of Work and Pensions, in recognition of its commitment to providing an environment that is inclusive and accessible for all staff.
Throughout Purple Tuesday, Vision Communication, a local sign language training provider, performed as a Signing Choir at Bluewater, encouraging guests to learn a few words to help build greater inclusivity.
Mike Adams, CEO of Purple, said: “Less than 10pc of companies have a dedicated strategy for targeting disabled customers, however there are many adjustments retailers can make that will have a positive impact on disabled consumer’s shopping experiences.
“Fundamentally, Purple Tuesday isn’t about a single day in the year but encouraging lasting change that creates a virtuous circle between businesses and disabled consumers.
“We’re really excited to be working with Bluewater, who are already making positive and impactful changes for disabled people”.
Robert Goodman, general manager of Bluewater, said: “We are fully committed to ensure all of our guests have a positive experience.
“We are delighted to be working with Purple to ensure that Bluewater is accessible to all, and to build our team’s confidence and awareness in delivering an outstanding experience to all guests.”
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