Campaign to entice teachers to Kent
PUBLISHED: 10:41 05 November 2012
A shortage of teachers in Kent has sparked a UK-wide search aimed at attracting high flying educators to the county.
Entitled “Your Perfect Kent Day”, the campaign has launched amid concerns that pupils in the county are missing out to their London peers, because teachers are increasingly drawn to the higher salaries offered by the capital’s schools.
A Facebook page asks teachers to post their idea of a perfect day in Kent in order to win a trip here.
Samantha Vandersteen, recruitment marketing officer at Kent County Council, said: “We’re breaking the mould with this campaign, instead of going to market with a tired message placed on overused ad platforms, we’re trying something new, to give people a real glimpse of what their life could be like in Kent.”