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Dartford on mission to increase tourism in the town

PUBLISHED: 14:57 29 April 2013 | UPDATED: 14:57 29 April 2013

Dartford MP Gareth Johnson met with tourism chiefs from Visit Kent last week to discuss how to boost the number of visitors to the town.

The latest research by the county tourist office shows that Dartford is attracting day visitors, particularly to Bluewater, but struggles to keep visitors in the area overnight.

Sandra Matthews-Marsh, chief executive at Visit Kent, said: “The importance of Bluewater and the visitor economy for Dartford is growing year on year and will become even more so with the development of Paramount Park.

“The area has also been greatly boosted by easy access with HS1 from London and other areas of the county.

“We were able to talk to Mr Johnson about our plans for the coming year, our new website and the next phase of our award-winning Kent Contemporary poster campaign – which is bringing in visitors from across London to explore the many faces of the 21st century Garden of England.

“The immediate challenges for Dartford are bringing in more overseas visitors, and persuading more domestic and overseas visitors to stay overnight in the area.”

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