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Gravesend saves 1.3 million litres of water

PUBLISHED: 16:40 25 February 2015

Dripping tap with drop on white background

Dripping tap with drop on white background

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Meters are encouraging lower use

Customers in Gravesend are saving 1.3 million litres of water a year thanks to meters.

According to new research, people across the south east are using on average 16.5 per cent less water since Southern Water introduced meters in 2010 – far more than the national average of ten per cent.

The research was conducted by economists Dr Carmine Ornaghi and Dr Mirco Tonin, associate professors at the University of Southampton.

“We found a strong decrease in consumption,” Dr Tonin said.

“What is remarkable is that households start changing their behaviour as soon as the meter is installed, despite the fact that for three months they have no financial incentives to do so, as there has not yet been any switch of contract.”

Southern Water’s chief customer officer Susan Stockwell said: “We would like to thank our customers for their efforts in reducing water usage.

“Saving water helps protect our environment and secures future resources. In most cases it also results in lower bills for customers.

“So far, 62 per cent of households have seen their bills reduce by an average of £12 a month.”


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