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Gravesend teen promotes charity campaign of new Hollywood film

PUBLISHED: 12:30 16 April 2018 | UPDATED: 10:22 17 April 2018

Cameron with the movie memorabilia. Picture: Variety

Cameron with the movie memorabilia. Picture: Variety

Archant

A teenager from Gravesend is being pictured on the packs of limited edition movie memorabilia, which has been created to coincide with the forthcoming release of Sherlock Gnomes, an animated children’s film inspired by the well-known fictitious detective.

The film is a sequel to 2011 comedy Gnomeo and Juliet, which was loosely based on Shakespeare’s Romeo and Juliet and featured the voices of singer Ozzy Osbourne, actor Sir Michael Caine and actress Dame Maggie Smith.

Cameron Edmonds, who has degenerative muscle disorder Duchene Muscular Dystrophy, is photographed on the back of each pack, which contains a heart shaped pin with two gnomes – Sherlock Gnomes and his assistant Gnome Watson.

The lucky 18-year-old got his 15 minutes of fame thanks to Variety, the children’s charity which improves the lives of young people in the UK who are sick, disabled or disadvantaged.

Of his links to the Sherlock Gnomes film, Cameron, who is a Variety Young Ambassador, said: “I’m really chuffed.

“I’m really looking forward to seeing the film - I can’t wait to see it!”

Variety has created the Sherlock Gnomes pins, as part of its annual Variety Gold Hearts campaign, which has been running since 1991.

Proceeds from the eye-catching pins will benefit Variety programmes which provide life-changing and life-enriching equipment, as well as memorable experiences to children and young people who are disadvantaged by poor health, disability or poverty.

The pins can be purchased from Variety’s website, as well as from 360 bingo clubs throughout the country, thanks to a partnership with the Bingo Association.

The film will be released in cinemas across the UK on May 11, and will feature the voices of a host of top Hollywood actors, including Emily Blunt, Chiwetel Ejiofor, Mary J. Blige and Johnny Depp – the voice of Sherlock Gnomes.

Variety believes that neither disability nor disadvantage should prevent a child from realising their full potential.

Since setting up its UK division in 1949, the charity has raised over £200 million and supported over 800,000 children affected by ill health, disadvantage and disability.

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