Greenhithe’s house of cupcakes

PUBLISHED: 13:40 26 October 2012

Kelly Cupcakes

Kelly Cupcakes


A mum whose baking hobby turned professional speaks with Benjamin Caine

Some of Kelly’s more unusual creations

Cupcakes decorated with tiny silver swords for a Tai Chi enthusiast

A cake replicating a McDonald’s drive-through restaurant

A Gucci handbag, albeit entirely edible

A roulette cake complete with dollar-bill cupcakes for a Las Vegas-themed birthday

A box of cupcakes adorned with the faces of The Muppets characters

Mum Kelly Playford wasted no time while waiting for her second child to be born – she set to work baking and it led to a new career.

Kelly’s Cupcakes, a small Greenhithe business, has been trading since last November, but has already become so popular a flood of orders have led to it stopping online advertising.

Kelly, 25, has been baking since she fell pregnant with her second child three years ago.

Former administrator Kelly, 25, who had previously only worked in offices throughout her career, went on maternity leave three years ago and filled the hours waiting for the happy event baking.

She said: “I was just baking with my son and then I started looking at the costs of aprons and other business costs. My sister said it was a good idea and we began from there.”

It was then that the business idea began to grow. Kelly began making cupcakes for her family and friends and the initial growth came through word of mouth.

To celebrate her birthday, Kelly’s husband, Douglas, set up a website for her and the business has gone from strength-to-strength since.

Her most popular product is a cake stand stacked high with cupcakes, which comes in handy for the birthdays and weddings she has recently started supplying for.

Kelly has 11 wedding contracts lined up for next year and has expanded enough that she is now able to offer traditional wedding cakes as well as her original cupcakes.

She said: “A lot of the early part of the week is taken up decorating for the weekend’s orders, which takes quite a lot of time.

“I also get help from my sister at weekends because they are the busiest times.”

“The secret to a good cupcake is care and attention, as well as knowing the best baking times.”

She begins with a basic cupcake, and adds decoration such as ornate handmade roses, made from a mixture of fondant and florist paste.

The ingredients for the cupcakes are sourced locally, including the eggs, which are from an organic farm less than five miles away from her kitchen.

Kelly feels that it is important to help local small businesses and is looking at purchasing her own chickens for the eggs.

All other ingredients used in her cupcakes are natural products and the mum-of-two said: “I have never had anyone that’s been disappointed.”

Products can be dispatched as quickly as one day after the initial order, but Thursdays and Fridays are their busiest days.

Since expanding the business, Kelly now has access to a larger kitchen, as well as office space in her home, where she runs the business from, with a hope it will continue to grow in the coming months and years.

For more information on the business, or to get in touch with Kelly, visit

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