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Road safety campaign for kids launched

PUBLISHED: 10:29 29 October 2012

KCC's Bryan Sweetland, left, with Road Safety Officer Sheila Spiers, rear left, Culverstone Green headteacher Ruth Doughty, right, and pupils at the B-Viz campaign launch

KCC's Bryan Sweetland, left, with Road Safety Officer Sheila Spiers, rear left, Culverstone Green headteacher Ruth Doughty, right, and pupils at the B-Viz campaign launch

Archant

Kids at Culverstone Green primary school dressed in day-glo for the launch last week of a new road safety campaign.

Kent County Council has created the ‘B-Viz’ project following the death or injuries of more than 350 child pedestrian and cyclists aged five to 16 years on the county’s roads last year.

The focus of the campaign is to encourage children to make themselves visible to drivers.

Bryan Sweetland, cabinet member for highways, said: “A combination of clocks going back, shorter daylight and dark clothing always makes young pedestrians’ and cyclists’ visibility a real concern at this time of year.

“This campaign shows how something as simple as changing what clothing young people wear could mean the difference between life and death.”


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